The laundry guy on discovery plus5/30/2023 An expert on getting out everything from red wine to rust using household staples, Patric helps his clients tackle stains on sentimental items with stunning results. (from Discovery+'s web site, March 2021) Life is messy and stains happen, and that's when Patric Richardson comes to the rescue. In addition to exciting premieres across categories, the March slate includes exclusive titles such as "Cocktails and Tall Tales with Ina Garten and Melissa McCarthy" and OWN's "Super Soul," a spin-off of Oprah Winfrey's Emmy(R)-award winning show.ġ (6 episodes, 0 of which have yet to air)Ī show on hiatus for longer than 12 months - without any news about its future - is assumed to be canceled (My editor here refers to it as 'the most relaxing program on television. Plus, if you have considered someone a philistine because they mix darks and lights in an unholy washday mess, this is the show for you. The actor even smells a pair of laundered workout pants.View all related dvds | view all related news | view all related listingsĭiscovery+ Announces March Programming Slate Yet it is - if you take the philosophical and professional approach that Patric Richardson, the laundry guy, does. The new ad featuring Robinson shows all consumers from different walks of life breathing deep the scent of washed socks and sheets. Minnesotans may know Richardson as the owner of the Mona Williams clothing store at Mall of America. Packaging featured images of the sun and sunbeams to emphasize a “fresh” theme. Patric Richardson says he will have his tissues ready when watching a few scenes from his new television show, The Laundry Guy, premiering on the streaming service Discovery+ on March 31. Commercials showed people putting freshly washed towels to their noses. Keep reading to discover the best way to clean your jeans, plus methods you can use to help shrink or stretch them to prolong their time in your closet. And executives began to place an emphasis on the olfactory. In the late 1970s, the company heard from consumers who loved the way the product smelled. 9.4K views, 118 likes, 22 loves, 34 comments, 83 shares, Facebook Watch Videos from discovery+: 'Laundry is all about love' Meet The Laundry Guy, Patric Richardson, streaming now. Procter took its cues about how to sell Gain from customers. “Give it one more try,” says a response at the top of the communication. “Gain went on a journey of a pretty steady 20-year decline,” says Meeker, and there are memos in the company’s files telling a past CEO that the time may have come to pull the plug on the product. The Laundry Guy 'The Laundry Guy' Patric Richardson tells us how we can take better care of our clothes Duration: 08:49 Department store architecture Department store architecture After. But Tide was the better cleaning product, says Shane Meeker, Procter & Gamble’s company historian. For years, Procter & Gamble saw sales for Gain decline, partly because it was pitched the same way as Tide. “Freshness can really spark a lot of joy or emotion for people,” she says, noting that consumers are placing emphasis on things they can control in an era “when so much in their lives is uncertain” due to the coronavirus pandemic.īurnishing Gain’s fresh scent has helped the detergent prevail against mighty competition - and not just laundry products made by rivals. Procter sees the current moment, when consumers have focused more on the way they live their lives at home and the little details at the root of them, as an opportune one to promote Gain. Procter & Gamble may best be known for Tide, one of its biggest products, but clearly, Gain is nothing to sniff at.Īctually, says Krehbiel, it is. Australians have 40 to 45 million subscriptions between them as of mid-2021, which is between 5 and 6 per household. The new campaign, says Amy Krehbiel, who oversees P&G’s laundry-products business in North America, “is a little bigger for us.” During the SubHub reveal, Optus let slip that streaming video on-demand app Discovery+ was readying for a 2021 Australian release. Last year, most ads for Gain were placed in syndicated game shows like “Wheel of Fortune” and “Jeopardy” and repeats of “Friends” and “The Office” on cable. And it has been boosting Gain’s ad activity in recent years, raising spend on the product to $29.7 million in 2020, according to Kantar, compared with a little more than $20 million in 2019 - a lift of around 48%. Procter launched the new campaign during Sunday NFL broadcasts and on primetime broadcast programs.
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